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App Design

OIMI

OIMI is an app that helps people to set goals and achieve them by creating healthy habits.

OIMI App_Design

Client: OIMI

Year: 2021

Role: UX/UI Design

Problem

This University project assignment was about creating an app to help the user to achieve goals by creating healthy habits and tracking daily activities.

Solution

To create an app with features that not only track daily activities to achieve goals but also with features that motivate the user to check in every day by doing user experience research and implementing an attractive UI design.

OIMI App_Design
Character Design for App

The process

RESEARCH

Understand and gather all the necessary information

DEFINE

Design a solution with all the gathered information.

UX/UI DESIGN

Creation of User flow, wireframes and design systems for the app, and landing page.

USER TESTING

Test for users and implement the feedback.

Buyer Persona

Buyer Persona for App Design

Interests

Travel

Healthy Lifestyle

Culture

Pain Points

Zero Motivation

Paying high fees

Too complicated

Amparo Peréz

Insights

  • Married
  • 33 years old
  • Human Resources Manager
  • Valencia, Spain

Insights

  • She is looking for an app to help her organize her daily life outside of work.
  • She wants an app that continually motivates her to improve her habits on a daily basis.
  • Value an app that is easy to use and helps organize your priorities.
  • Simplicity, functionality and accessibility are essential.
  • The advice of acquaintances, family and friends influences a lot to acquire certain goods or services.

Mobile Usage

3 hours per day

Personality

Empathic, Sociable, Extrovert.

Social Media

IG, Facebook, Pinterest

Technology

Apple watch, Mackbook, Iphone.

User flow

User flow App Design
OIMI App_Design

Style system

Font OIMI App
Icons design for OIMI app
ColorPalette_OIMI App_design
ColorPalette_OIMI App_design

Illustrations

One of the most important elements of the app is the character named OIMI. It represents a nice friend that wants to motivate you every day to achieve goals. 

Character Design_OIMI_Exercise
Character Design_OIMI_Happy
Character Design_OIMI_Exploring

Wireframes

OIMI UI UX App design_by petunia Wireframes

Results

OIMI UI UX App design_by petunia _results

Overview

Since this was my first UX/UI project, I learned about all the different techniques and processes to create an app, and how the testing and feedback always continue in order to improve a product and have a better user experience designed product.

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