OIMI is an app that helps people to set goals and achieve them by creating healthy habits.
Client: OIMI
Year: 2021
Role: UX/UI Design
Problem
This University project assignment was about creating an app to help the user to achieve goals by creating healthy habits and tracking daily activities.
Solution
To create an app with features that not only track daily activities to achieve goals but also with features that motivate the user to check in every day by doing user experience research and implementing an attractive UI design.
The process
RESEARCH
Understand and gather all the necessary information
DEFINE
Design a solution with all the gathered information.
UX/UI DESIGN
Creation of User flow, wireframes and design systems for the app, and landing page.
USER TESTING
Test for users and implement the feedback.
Buyer Persona
Interests
Travel
Healthy Lifestyle
Culture
Pain Points
Zero Motivation
Paying high fees
Too complicated
Amparo Peréz
Insights
Married
33 years old
Human Resources Manager
Valencia, Spain
Insights
She is looking for an app to help her organize her daily life outside of work.
She wants an app that continually motivates her to improve her habits on a daily basis.
Value an app that is easy to use and helps organize your priorities.
Simplicity, functionality and accessibility are essential.
The advice of acquaintances, family and friends influences a lot to acquire certain goods or services.
Mobile Usage
3 hours per day
Personality
Empathic, Sociable, Extrovert.
Social Media
IG, Facebook, Pinterest
Technology
Apple watch, Mackbook, Iphone.
User flow
Style system
Illustrations
One of the most important elements of the app is the character named OIMI. It represents a nice friend that wants to motivate you every day to achieve goals.
Wireframes
Results
Overview
Since this was my first UX/UI project, I learned about all the different techniques and processes to create an app, and how the testing and feedback always continue in order to improve a product and have a better user experience designed product.